Designed and developed a responsive promotional email concept for the Luxury Card Mastercard® Gold Card™. The project demonstrates production-focused HTML email development, responsive design, personalization, and Salesforce Marketing Cloud AMPscript concepts.
The email extends Luxury Card's premium black-and-white aesthetic through bold typography, high-contrast content sections, and prominent calls to action.
The email was hand-coded using table-based HTML, nested tables, and email-safe CSS to support consistent rendering across email clients and screen sizes.
AMPscript was incorporated to demonstrate subscriber-level personalization, including:
Because the project was developed outside a live SFMC environment, mock customer data is used for the browser preview while production AMPscript examples are included in the source code.
Subscriber Data & Fallbacks
%%[
VAR @firstName, @customerType, @currentPoints
SET @firstName = AttributeValue("FirstName")
SET @customerType = AttributeValue("CustomerType")
SET @currentPoints = AttributeValue("CurrentPoints")
IF Empty(@firstName) THEN
SET @firstName = "there"
ENDIF
IF Empty(@currentPoints) THEN
SET @currentPoints = 0
ENDIF
]%%
Retrieves subscriber attributes and provides fallback values whenfirst-name or points data is unavailable.
Personalized Greeting
Hi %%=v(@firstName)=%%,
Dynamically inserts the subscriber's first name.
Dynamic Points Balance
%%=FormatNumber(@currentPoints,"N0")=%%
Formats the subscriber's rewards balance for readability.
Audience-Based Content
%%[ IF @customerType =="Premier" THEN ]%%
<!-- Premier Member Content -->
%%[ ELSEIF @customerType =="Private Client" THEN ]%%
<!-- Private Client Content -->
%%[ ELSEIF @customerType == "NewMember" THEN ]%%
<!-- New Member Content -->
%%[ ENDIF ]%%
Delivers different promotional content based on the subscriber's customersegment.
HTML Email • Responsive Design • Table-Based Development • Email-Safe CSS • SFMC AMPscript • Dynamic Personalization • Conditional Content • Audience Segmentation